The AdRoll pixel collects these types of data on any page where it is loaded:

HTTP Headers:

Headers are sent by default from a user browser to any server request. They include some basic data like IP address, user agent (which includes information like browser model and version), the referrer (URL of the page that linked to the page the user is visiting, if any), and the URL of the page the user is visiting.

Advertiser specific data:

These are 2 values (advertisable ID and pixel ID) that we use to identify the account of the site’s owner in our system.

Site Activity:

User actions taken while navigating web pages that have our pixel.

User identifier:

Each browser gets a unique AdRoll identifier (cookie ID) so we can recognize that browser.

Additional optional values:

Marketers can optionally choose for AdRoll to collect additional data through the AdRoll pixel for some specific use cases. For example:

– user email addresses, either in hashed form for connecting the same user across devices; or in clear text for reporting purposes such as creating a report of all users that have converted after interacting with ads.

– order ID or conversion values, for more actionable reporting on what transactions were driven by AdRoll campaigns

– product ID, for allowing us to show ads of specific products a user has viewed